The North Sea Fish Foundation from Scheveningen is committed to making fish from our own sea popular. Today we export 90% of the catch directly to countries such as France, Spain, Italy and Portugal and import many farmed and endangered fish species. Fish from the North Sea is unknown in the Netherlands and therefore unloved. A shame, because North Sea fish has a delicious taste, is of high quality and does not have to be expensive. Together with ambassadors, North Sea Fish Foundation is committed to putting North Sea fish on the menu.