New member: ZJI – care with the power of the sea
2025-08-11
Meet Caroline from ZJI, a new member of the North Sea Farmers community. ZJI brings together natural care and relaxation with… seaweed. Anyone who has spent time along the coast knows the sea can be both powerful and calming. Caroline from ZJI aims to bring that power and calm directly to people, in the form of natural care products and relaxation massages based on seaweed. What began as a personal desire to “do something natural” after a career in the IT world has grown into an artisanal brand and wellness practice with a clear mission.
Caroline Buijsse-Cammaert, owner of ZJI
Products and services: From bath salts to therapeutic massage
ZJI offers a surprisingly broad range: from dried seaweed for foot baths to oil, scrub, bath extract, hand cream, and lip balm. Everything is about care with a gentle, natural foundation and far from synthetic additives. “I don’t think ‘cosmetics’ is the right word,” says Caroline. “It’s really about care. Personal, pure, and natural.”
The products reach customers through salons, shops, and wellness centres. And that’s not all: Caroline has also developed her own seaweed massage, which she now teaches to other massage therapists through her second business, Zeesfeer.
A body wrap with Kombu (Laminaria Digitata)
The mission of ZJI
What sets ZJI apart is not only its product range, but also the conviction behind it: “There’s so much junk in regular care products,” says Caroline. “While seaweed offers so many benefits for your skin and health.” Her mission is to create greater awareness about natural care — and to make seaweed, as a versatile and sustainable ingredient, accessible to a wide audience.
A selection from the range. From left to right: Seaweed Skin Care Oil, Seaweed Face Treatment, and Seaweed in a Bottle Bath.
Seeking collaboration with NSF members
The road to impact is not always easy. Awareness, acceptance, and marketing are challenges for a small brand like ZJI. That’s why the company actively seeks collaboration with other members of the NSF community. “We really want to connect. What can we offer the community — and vice versa?” says Caroline. “We believe a lot is possible if we combine knowledge, experience, and networks.”
See + feel = believe
At North Sea Seaweed 2025, ZJI will also be present at the Expo. They will showcase their products and contribute ideas for the ‘seaweed hotel room’ — an experience room full of seaweed-based applications. Caroline hopes to meet as many members as possible and invites you to experience her products for yourself. “And who knows… there might even be a real seaweed bath or massage table,” she says with a wink.
